People First used Zano to Build an Ongoing Talent Agency Partnership
People First connected with a talent agency on Zano to support a nonprofit campaign, turning a single collaboration into multiple ongoing projects.
Long-Term Relationships
Results
- 19,000+ views across campaign content
- 3% engagement rate
- Successful nonprofit awareness campaign
- Ongoing collaboration across more projects
About the Company:
People First is a mission-driven marketing agency focused on impact campaigns, working with organizations that promote social good, advocacy, and community-driven initiatives.
Website: https://peoplefirst.cc/
⚡ The Challenge
People First was working on a campaign for a nonprofit organization focused on supporting cancer patients and raising awareness. The challenge was finding the right influencer at the right time. An influencer with high quality content that aligns with the campaign’s mission — without relying on slow, manual outreach.
🚀 The Solution: Using Zano
Using Zano, People First was able to connect directly with talent agencies representing influencers through the Roster Database.
- Used filters on the roster database based on influencer requirements
- Reached out to the right talent manager as mentioned in Zano profile
- Collaborated directly on campaign needs and talent selection
Zano enabled both sides to quickly align and move forward without fragmented communication.
🔍 How It Worked
- People First found influencer Philecia LaBounty from Clicks Talents roster in the marketplace
- People First shared details about their nonprofit campaign with the right talent manager
- After discussions, Philecia LaBounty was selected for the campaign
- Content was produced and published across TikTok and Instagram
Philecia’s personal experience as a cancer patient made the campaign especially authentic and impactful.
📈 The Results
- Campaign content generated 19,000+ views
- Achieved a 3% engagement rate
- Helped the nonprofit expand awareness and reach a wider audience
- Delivered a meaningful, story-driven influencer campaign
🤝 The Bigger Impact
Beyond the campaign itself, the collaboration led to something more valuable:
Clicks Talent and People First continued working together on multiple additional projects after the initial campaign.
💡 Key Insight
What started as a single connection evolved into an ongoing partnership — highlighting how Zano enables not just campaign execution, but long-term relationships between talent agencies and marketing agencies.
This is where the real value of the marketplace emerges: repeat collaboration, not one-off deals.
“We love using Zano and finding it very valuable to partner with talent agencies”
- Valerie Cheney, Vice President at People First Marketing
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“The platform is great so far - our agents LOVE the new public link feature and through this, we were able to share our full roster with links to a handful of our clients.“
Esther Na
Operations Lead, Viral Nation Talent
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casting calls. Loving it so far :) "
Oliver Segall
Business Director, Connect Management
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Lily Herridge-Baker
Director & Talent Manager, GSWL
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Dan Koretz
Business Development Manager, Bolen Media
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