Let's learn about working with talent agencies
Guides and insights about influencer talent agencies, creator rosters, and how brands run successful influencer marketing campaigns.
Welcome to the Zano blog — your go-to resource for understanding how modern influencer marketing actually works behind the scenes.
As the influencer space becomes more complex, brands and marketing agencies are shifting away from one-off creator deals toward structured, scalable collaborations with talent agencies. This blog is designed to help you navigate that shift.
Here, we share practical insights on how to discover and work with agency-represented talent, streamline campaign workflows, and build stronger, more predictable influencer partnerships. You’ll also find guidance on topics like casting the right creators, managing influencer rosters, improving campaign performance, and avoiding common mistakes in influencer marketing.
At Zano, we’re building the infrastructure that connects talent agencies with brands and marketing teams. This blog reflects what we’re learning from the market — and what actually drives successful collaborations.
Whether you’re running campaigns, managing creators, or exploring new ways to scale influencer marketing, our goal is simple: help you work smarter with the right talent.
What Is an Influencer Roster? (Complete Guide for Brands)
A guide to influencer rosters - how talent agencies showcase their influencers and what information you need for your campaign.
Talent Agency vs Marketing Agency: Key Differences
Learn how talent agencies and marketing agencies differ, and how to choose the right partner for your influencer marketing strategy.
How Brands Work With Talent Agencies in Influencer Marketing
Discover how talent agencies bring structure, reliability, and real performance to influencer marketing - and why brands rely on them to scale campaigns efficiently.
Expand your network with Zano and start making those influencer connections faster and easier.
Learn More About our Features
Here's Why People Love Us
“The platform is great so far - our agents LOVE the new public link feature and through this, we were able to share our full roster with links to a handful of our clients.“
Esther Na
Operations Lead, Viral Nation Talent
"We submitted a few of our creators to casting calls and been using it for our
casting calls. Loving it so far :) "
Oliver Segall
Business Director, Connect Management
"It definitely has been a really easy process to add our influencers and submit them to casting calls!"
Lily Herridge-Baker
Director & Talent Manager, GSWL
“I find the software and website easy to navigate, and the process of submitting my influencers for deals is straightforward.”
Dan Koretz
Business Development Manager, Bolen Media
Recognized for ease of use and customer satisfaction on Capterra
How does it work?
Fill out a join form request
1
Click “Request Free Trial" and fill out our quick form with your personal/ agency details.
2
Review Time
Our team will check your request within 2 business days. We're all about finding the right vibe for our community.
3
You're invited!
Congrats! You've made the cut. Check your inbox for an exclusive invite to create your Zano account.
4
Set it Up
Complete your profile with your personal info, business info and roster if your a talent agency. Then dive into our platform and start making those connections.
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